Inbound Marketing Services

We strategically use a variety of digital tactics to deliver a complete plan that will drive more leads, engage with them, and ultimately, grow your business.

It’s the little engine that could dominates.

Inbound Methodology

The Inbound Methodology is the best way to turn strangers into website visitors, visitors into qualified leads, and leads into customers and promoters of your business.

Inbound Marketing is about attracting potential leads to your company naturally and organically. In contrast to traditional marketing methods that involve buying attention solely through ads and other promotional material, Inbound Marketing revolves around earning your audience’s interest and attention.

Read on to get a top line summary of how each phase of the Inbound Methodology is executed.

Explore & Understand

Through extensive research on and offline, we’ll uncover who we need to be targeting and how to reach them. We want to take perfect, targeted strangers and turn them into visitors. This up-front work is not part of the Inbound Methodology, however it's an imperative step in developing the correct balance of marketing tools used to convert leads to customers.

Attract

You want to attract people that will potentially become leads. Attract your ideal customer or Buyer Personas by creating content that’s valuable and easy for them to find.

Connect

Once you’ve got visitors to your site, the next step is to connect with those visitors and convert them into leads by gathering their contact information. In order to get this valuable information, you need to offer something up in return. Some examples are eBooks, slide decks, infographics, case studies, or whitepapers. The value of the offer must be commensurate with what kind of data you're trying to collect.

Engage

Once you’ve attracted the right visitors and converted the right leads, you need to engage those leads and convert them into customers with targeted, automated email nurturing and social media interaction.

Delight

Using context and personalization to deliver tailored messages, continue to engage with, delight, and (hopefully) upsell your current customer base into happy promoters of your company.

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