Los Angeles World's Fair
Taking a digital first approach, the Los Angeles World's Fair organization raises awareness of it's efforts and increases fundraising through a website redesign and Inbound Marketing strategies.
![](/media/uploads/LAWF Header Graphic.png)
Digital Marketing Strategy, Web Design and Asset Creation
The Los Angeles World’s Fair engaged Vitamin D for a website redesign, to help increase its current fundraising efforts and also increase overall awareness. Vitamin D took this task to heart with one if it’s offices being in LA.
Web Design
Site Before
![](/images/lawf-before-site-cut-1.png)
![](/images/lawf-before-site-cut-2.png)
![](/images/lawf-before-site-cut-3.png)
The site was redesigned brighter and refreshed to reflect opportunity and excitement. Further, Vitamin D implemented inbound marketing strategies throughout the site, including producing content. Videos and blogs were implemented to provide more information to new visitors and drive organic traffic.
Site After
![](/images/lawf-after-site-cut-1.png)
![](/images/lawf-after-site-cut-2.png)
![](/images/lawf-after-site-cut-3.png)
Logo Redesign
Finally Vitamin D redesigned the Los Angeles World’s Fair logo to also give it a modern, clean aesthetic.
![](/images/lawf-old-logo.png)
![](/images/lawf-new-logo-green.png)
![](/images/lawf-new-logo-red.png)