Content Strategy
Vitamin D offers professional content strategy services to help you launch and scale your marketing strategy more quickly. Our Inbound Marketing specialists help you plan, execute and accelerate your content
marketing strategy - starting from buyer personas. With this clear understanding your ideal customers, we create content for each audience group based on their unique marketing triggers, business challenges and goals.
In addition to concepts and content for standard blog posts, we can help you create a wide range of inbound-focused materials, including infographics, white papers, videos, podcasts, buyers' guides and more.
Content Audits
A Content Audit is the foundation for both our inbound marketing and website redesign processes. Combining your buyer personas with keyword research, we evaluate your current content and create a plan for new content - including responsibilities for creating and editing new and existing pieces. The Content Audit forms the basis for a prioritized list of strategic content tasks, from web pages CTAs and offers to refined keyword focus to drive better-qualified leads to your site.
Competitive Analysis
Competitive analysis provides insight on topics that resonate with your core audience, bringing direction on the subjects and types of content that will attract targeted leads you need. With our powerful competitive research tools, Vitamin D can help you focus your marketing strategy on the most effective content for your business.
Engaging Content Requires a Plan
With our content marketing services, you'll receive a clear view on what has and hasn't worked in the past - as well as direction for the path forward. By focusing on your target audience's characteristics, pain points and goals, we can create and execute an inbound marketing strategy that achieves and surpasses your goals. Along with this effective, actionable plan, we assist with the creation of meaningful content - from white papers and e-books to infographics and interactive content - the kind of content that will drive ready-to-buy leads to your website.
Click below to learn more of our Content Production Services.