Marketing Automation
Deliver more personalized, relationship-based experiences to your prospects with advanced marketing automation strategies. Leveraging the power of leading platforms, we can help you take advantage of the latest in marketing automation across the entire customer lifecycle.
At the center of every great inbound marketing strategy, there’s a powerful marketing automation platform. Using a robust suite of marketing automation tools, we can help you implement your own great inbound marketing strategy to achieve your business goals.
The thing is, many organizations simply do not have the bandwidth or in-house expertise to take advantage of the full breadth of capabilities and features offered by today’s marketing technology.
In fact, a recent study revealed that adoption of advanced marketing automation features remains low. Only 38% of companies using a marketing automation platform actually take advantage of advanced tactics such as progressive profiling.
Leveraging advanced marketing automation features and platform integrations, we can help you apply marketing automation across the entire customer lifecycle—from lead generation and customer onboarding to customer success and retention.
Marketing Personalization
Leveraging a suite of interconnected tools, we use real-time marketing data to provide relevant and contextual experiences for your website visitors, subscribers, and sales prospects. Beyond simple email personalization, our technology can be extended to landing pages, website pages, calls-to-action, and even social media interactions.
Automated Email Workflows
Automated email marketing workflows continue to be one of the most effective ways to nurture leads. Depending on the specific business goals you want to achieve, we will help you take advantage of marketing automation tactics like personalized auto-responder emails, behavior-triggered workflows, and persona-driven lead nurturing sequences.
List Segmentation
We can help you segment your contact database to strategically target specific groups of leads and customers. Smart Lists allow us to send highly-targeted emails to specific groups of prospects based on criteria such as their lifecycle stage, geography, social media interactions, or any other contact data field.