A website refresh coupled with Inbound Marketing strategies helps Xomly reach their target audience.
Digital Marketing Strategy, Web Design and Asset Creation
Xomly approached Vitamin D in need of a website redesign along with a logo refresh. Xomly also needed a marketing strategy of how to increase their user base and overall brand awareness. Vitamin D delivered a refreshed logo and modern website with inbound marketing strategies throughout.
Further, Vitamin D revised the copy on the site from product based language to more value based language. Vitamin D took this value based copy approach because they understood that although the target user may fully understand the product, decision makers may not have a strong technical understanding of the product.
Vitamin D also designed digital collateral pieces to assist the sales team to speak directly to their target markets.