Strategically using existing fan base to drive UGC and launch a book that rose to the top.
Digital Marketing Strategy, Web Design and Asset Creation
Vitamin D was engaged to create a book launch strategy for Nikki Sharp. First, Vitamin D worked to build out the landing page and produced content for the book launch that can be viewed here: http://www.nikkisharp.com/book/
Social Media Marketing and CTA Strategy
Then, Vitamin D leveraged social media channels to develop an invite only, “fan-based” launch team with a number of exclusive benefits. This helped generate a pre-launch buzz capitalizing on user generated content (UGC) of super fans. Vitamin D then provided additional content creation support and calls to actions through a targeted email campaign.
When the book was launched on March 22, 2016. By March 31, 2016, Nikki Sharp’s book had skyrocketed to #4 Best Sellers in the Detoxes & Cleanses category and #151 on Amazon’s entire book catalogue.
Amazon Best Sellers in the Detoxes & Cleanses category
Amazon’s entire book Catalogue