One of the most common website engagement metrics is the time spent on a website. When visitors linger longer they are one step or second closer to conversion. There is one marketing tool that can help to ensure they stick around – video. As broadband and mobile network speeds increase, video marketing is fast becoming the most popular method for audiences to access and digest digital content. According to recent research by Cisco, 80% of internet traffic focused at consumers will be in video format by 2019.
That said, many industries have failed to fully embrace video marketing in a meaningful way, and it could be to their detriment. Vitamin D has been on a quest to uncover the industries that are in a prime position to benefit from the excellent opportunities video marketing can bring.
As the saying goes, a picture is worth a thousand words. Imagine then, the power that video could have. If you are in the hospitality industry you no doubt already use marketing that capitalizes on imagery – photo albums, galleries, etc. These marketing strategies can be a great pull for your target audience, helping them to make a booking decision, drive their excitement and also their eagerness to share their booking details with others. But what if you added video into the mix? A 360- degree video of your hotel or function rooms, for example, will give prospects the feel of actually being in the room and taking in every detail.
Whether you own a modern boutique hotel in the heart of the city or a rustic B&B in the country, video will allow you to showcase your establishment beautifully.
Let’s face it, financial subjects can be a little dry. With the best will in the world it can be difficult to make a pension plan sound exciting. However, it is education that is the driver to many financial decisions. When people truly understand a financial product and its impact on their future they are better able to make an informed choice.
Video can be a very effective means of gaining the trust of your target audience. Whether you are selling pension plans, promoting investment opportunities or selling mortgages, something as simple as an introductory video for your brand can help prospects to put a friendly face to the name.
When it comes to ecommerce, there are many different ways to market your products. From furniture to fashion, video can display your products in a level of detail that just wouldn’t be available with a single image or even a series of images. From demonstration videos that show how your product works to video ads that shout about the features of your product and deliver a strong call to action, video can make a significant impact on your conversion rates.
A series of images, a killer product description and a high definition video that makes your product irresistible will instantly give you the edge over your competition.
The healthcare industry may not be an obvious choice for video marketing at first glance, but there are many ways video could help to provide better transparency and education across the sector. From explaining medical procedures to patients to training nurses on specialist care, video is one of the most powerful and memorable education and awareness tools there is. In an industry that is often shrouded in cynicism, video can also help to dispel common misconceptions by sharing accurate information with patients, healthcare employees and stakeholders.
5. Marketing Agencies
This is a case of practice what you preach. There is a surprising number of agencies who produce outstanding marketing strategies for their clients, but who often neglect their own. Video is one of the best ways you can give your clients and leads a first-hand glimpse at what you are about and the results you can achieve for them.
If you are a marketing agency or content management company that is not yet using video as part of your service offering, you could be missing out. With video marketing set to take off even more than it has, now is the time to single yourself out from the competition by adding quality video marketing services to your portfolio.
6. Non-Profit Organizations
For nonprofit organizations, video marketing can often seem like an impossible dream. Misconceptions about eye watering costs and return on investment can often be the biggest barrier to entry for these organizations. However, while the product costs are high, the ROI can far outweigh the initial financial commitment.
Quite simply, video marketing can help you to tell your story in a meaningful way. Whether you are appealing for volunteers, donors or sponsorship, video can help you to get your message across efficiently and effectively. Creativity always wins over the cost of production.
Another barrier to entry for non-profit organization is the risk of failure. In the past this may have been the case, but with so many video production experts available in the industry you can be sure of the highest standards in video, audio, distribution and most importantly, engagement.
Video Marketing is the Future for Any Industry
Video marketing is here to stay, and it is going to continue to grow at an exponential rate. For industries looking to capitalize on their marketing efforts and ensure they are front and center with their target audience, video should be a top priority. And it works for every industry and every organization regardless of size, type, location or offering.